You will need reviews for your product later on you set up your product listing. After you lot stop reading this web log mail service you can start using Salesbacker for gratis to help get more product reviews. Click here to begin.

This guide is meant to walk you through the steps of setting up your first Amazon listing. Although each product is unique and may require additional fields on Amazon, this step-by-step will cover all of the basics.

By the end of this commodity, you should be able to accept each pace yourself and use them to create your own Amazon product listing. For the sake of example, I'll be creating a listing for a h2o bottle, and because this isn't a true production of mine, I won't brand information technology through all the aircraft setup.

Permit'southward jump in!

STEP #1: After logging into your Seller Central account, click on "Add a Product" under the Inventory drop downward menu. (Note: You can as well upload products past clicking on "Add Products via Upload". This method is beneficial for various kinds of products, but if this is your first listing, you may exist overwhelmed by the spreadsheets involved.)

Stride #ii: On the Add together a Product page, you may choose from three methods. Beginning, you lot can add a product which is already on Amazon. You tin practice this by searching for the product by name or product ID. Second, you tin click on "Create a new product listing" just beneath the search box. This is to be used if yous are uploading a brand new production that is not currently selling on Amazon. Third, if you're wanting to upload multiple products at one time, you lot can employ the "bulk upload" characteristic to the correct of the screen.

For the sake of this guide, I'll be showing yous how to create a new product listing with the 2d method.

STEP #iii: Once you've clicked on "Create a new production listing", you'll exist asked to assign your new product to an Amazon category. Yous may detect the category ane of two ways: using the search feature or past browsing the categories.

For sake of ease, I like to just use the search engine office.

Step #iv: Subsequently typing your production into the search bar, you'll exist given all of the possible categories for that specific production. For my water bottle, I am given 12 different choices in which my water bottle will fit. Choose the one that is most appropriate to your product.

For my water bottle, I'll choose the fourth option, "Sports Water Bottles".

STEP #5: Make full in the Listing Info for your new product. On the next page, yous'll detect that your listing information is divided into 7 tabs: Vital Info, Variations, Offer, Images, Description, Keywords, and More Details.

I'll walk you through the major fields of each tab, but let'southward commencement with the first tab - Vital Info.

Tab #ane - Vital Info

1. Production Name:

Your production name will be the title each client sees on your list. Information technology's essential that you pack as many keywords and features as possible into your title. Instead of simply using "H2o Canteen" as my product name, I used "Lightweight Insulated Water Canteen, 18 oz., for hiking, camping, biking, and piece of work". And my title could continue as long as I stay within the 250 characters limit.

For more than management every bit to how to create your title, check out our other article "How To Optimize Your Amazon Production Championship".

two. Manufacturer and Make Name

If you're selling your ain private-characterization product, you'll merely use your brand/company name for both of these fields.

3. Manufacturer Part Number

You won't need this unless you're product is actually a replacement part for some other product.

4. Package Quantity

Since I'one thousand not selling a 2 or 3 pack of water bottles, I'll enter 1 here.

five. Material Blazon

Click within the field to exist given a listing of materials to choose from. I'll pretend my water bottle is made of plastic.

half-dozen. Colour and Color Map

I enter the color of my product, but I go out the Color Map field empty. If you lot're planning on selling multiple colors, you'll brand that articulate when we come to the Variety tab.

7. Shape

If this doesn't utilize to your product, leave it blank. I used "Circular", but I think most customers would gauge that.

8. Lens Colour

Yous can get out this blank as well unless your product actually has a colored lens.

9. Size

Here I could use either 18 oz. or X-Large, depending on what I want to emphasize.

10. Hand Orientation and Tension Supported

Neither of these use to my water canteen.

11. GTIN Exemption Reason

Most products are required to have a GTIN (Global Trade Identifier Number) which is generally something like a UPC or (for books) an ISBN. Nevertheless, you lot can exist given an exemption depending on your product category. If you're interested in pursuing an exemption, hither's Amazon's guide to production categories and exemption possibilities:

12. Related Product ID Type and Related Product ID

If your product is linked to some other product, you should enter the other production'southward ID here. For example, if my water bottle was merely compatible with a specific bicycle, then I'd link my water canteen to the bicycle'south UPC here. If your production is a solo product, exit these fields empty.

13. Item Brandish Dimensions and Weight

Here, you'll enter the length, width, and weight of your product.

14. Weight Supported and Display Maximum Weight Recommendations

These don't apply to the h2o bottle, merely if your item is designed to support weight, then requite the customer that information in these fields.

15. Shaft Length

Moving on.

16. Production ID

Every bit I stated above, every product volition need a Product ID in order to be sold on Amazon. This ID (more often than not a UPC) will distinguish your production from every other product. You tin can check with the manufacturer for this information or if you've created a private label product you'll want to buy a UPC lawmaking for your new product. At that place are a diversity of websites that sell UPC codes in diverse bundles (just search for cheap UPC barcodes).

Congratulations! Y'all've completed the commencement tab of information in your list. Let's motility on to the second tab, Variations.

Tab #ii - Variations

If your product volition come in a variety of colors or sizes or any other distinct varieties, you'll need to signal that here. Simply open the drop down menu and choose the blazon of variation that fits your product.

After you've called a variation, more fields will be revealed to give extra clarification to your product list. Only fill in the different variations y'all have inside that theme, then click Add variations.

One time you've added the variations, they will appear below. Now simply fill in the appropriate information for each variation, and you're done!

One more tab done! On to the side by side!

Tab #iii - Offer

1. Import Designation

You are not required to fill in this tab, but if it volition help you, cull the appropriate designation.

2. Land of Publication

Skip this unless your product was published.

three. Seller Warranty Description

If you offer any kind of warranty or guarantee on your product, enter it here. I typed, "If for any reason y'all are unhappy with the water bottle, we offer a total, coin-back guarantee."

4. Release Date

If you lot wish customers to know when yous released this production, exercise then hither. Most sellers will leave this blank.

v. Country as Labeled

If your product was not made in the USA and your label reveals the origin state, you tin include that information hither.

6. Is Gift Wrap Bachelor and Offering Can Be Souvenir Messaged

If you're not using Fulfillment by Amazon and want to allow for gift wrapping and gift messages for your production, yous can do that here.

7. Tax Lawmaking

If you are using Amazon revenue enhancement collection services, you can enter your lawmaking here.

viii. Fulfillment Latency

If you're non using Fulfillment by Amazon, you tin can point the fourth dimension it will take for you to transport the production in one case it has been ordered.

9. Restock Date

You can go out this field empty.

10. Legal Disclaimer

Mine reads, "Equally e'er, please read and comply with all labels and warnings".If you're not sure about the verbal wording of your disclaimer, consult your manufacturer or seek legal aid.

xi. Start selling engagement

Just choose the engagement on which you lot'd similar your product to be bachelor on Amazon.

12. Signed By

If your product is signed by an individual, you can include that information here.

13. Fulfillment Channel

At this point, you lot'll choose whether you want to fulfill the orders of your product or allow Amazon to fulfill them. I heartily recommend using Fulfillment by Amazon if at all possible.

Boom! You're done with Tab #3!

Tab #4 - Images

On the Images tab, only upload the appropriate images for your product. Retrieve to comply with the guidelines given by Amazon on this page.

If you want more direction for your product images, be sure to cheque out our other article, Four Photograph Fails to Avoid on Your Amazon Listing.

Tab #five - Description

The Description tab is divided into ii sections: Key Product Features and Product Description.

Fundamental Product Features

The Key Product Features fields will become your bullet points of located virtually the top of your listing, like this water canteen listing:

In that location are two facts yous need to know about your production features:

one) Though Amazon claims it does not, many expert sellers have verified proof that Amazon ranks your production based upon keywords within your product feature bullet points. I recommend shoving every bit many unique keywords as y'all can into these features.

2) Amazon says they limit you to 100 characters per field. However, if you lot utilise more than, the words still appear on your listing (they don't truncate the judgement). Now, Amazon may eventually begin cracking down on lengths of your Key Features, but as of now, they don't seem to heed. My recommendation? Employ as much space as you can, and fill that space with keywords.

Product Description

The Production Description is 1 more opportunity to sell your production to your customer.

Use this field to sell the customer on the benefits of your product. Don't just talk well-nigh the features, but aim to explain how your production solves your customer's problems. You volition exist limited to ii,000 characters.

Woohoo! Y'all're on to Tab #6!

Tab #6 - Keywords

Your Keyword tab is a key part of your Amazon listing. Although no customer will really run into the information you lot input here, Amazon will use this information whenever customers search for your production or related products.

Search Terms

Make full each search term field with as many unique keywords equally you can, and carve up each keywords with a comma. Think, there is no need to repeat keywords, then if you've used a keyword in your championship or bullet points, you won't demand to use it again here.

This is why intense enquiry into your keywords is then essential. Yous want to have enough keywords to use in your title, bullet points, and in these search terms.

Platinum Keywords

You lot are not a Platinum Seller, so motility along.

Subject Matter, Other Attributes, Intended Utilize, and Target Audience

The next four sections are all fields based on drop down menus. Just click on each field, and yous'll exist given a drop down menu of related choices.

You may be tempted to skip this role of the process since it does take some time to complete (and by tab #six, you're sick of it). Only recollect, Amazon uses all of this data to itemize your product for customer searches.

Why not give them as much information as possible?

Oh, and by the mode, you're on your concluding tab!

Tab #vii - More Details

I'one thousand not going to walk through the More Details web log for iii reasons:

1) This tab is customized based upon your production category. If you're not in the water bottle category, it won't aid you to show yous how to fill this section out because my fields will exist dissimilar than yours.

two) It's pretty self-explanatory. You merely walk through every field and fill in equally many as you can. Some fields volition have nothing to practise with your specific product, but others could exist helpful for Amazon to know about.

3) This is the longest tab out of them all!

Simply I do need to betoken out that this is the tab on which your price is determined. You should have two specific places to enter a cost:

  • Manufacturer's Suggested Retail Price: This is not the price your client volition pay. It's just the price you determine a customer could pay if you weren't so generous. On your actual list, it appears equally the list price. In the example below, the seller entered $35.95 into their Manufacturer's Suggested Retail Price field.

        In the terminate, this price becomes an "anchor price" for your product. It gives your

client a sense of comparison and evokes the sensation of a skillful bargain. Choose

this wisely.

  • Sale Cost: The Sale Price is the actual price your customer will pay on your list. In the higher up previous instance, it's the $11.97 beneath the List Price. If you'd like more direction on finding the right price for your product, follow my three-stride process in our article, Follow These Three Steps to Decide Your Pricing Sugariness Spot.

As I said before, the residue of the fields should be fairly explanatory and customized to your fields. Call up that many of these fields are optional, and so if you don't empathize them, yous tin probably skip over them.

Conclusion

Once you've walked through each of these steps and filled in the essential information for your production, it's time to click on the "Salvage and End" link at the bottom.

If the link is yet shaded out (not allowing you to click on information technology), this is due to a missing piece of essential information. Look back at the tabs and see if there are any that are tagged with a caution exclamation icon.

If so, get to that tab and make full in the field that is highlighted in cherry-red.

If you lot are withal having difficulty, don't hesitate to use Amazon support by opening another browser window and going back to your main Seller Central dashboard. Click on the "Help" link in the top, correct-mitt corner of the page, then follow the advisable steps.

Three cheers for y'all! You just completed all of the steps required to get your product up on an official Amazon listing!

Of form, you still accept to gear up your shipping options if you're using Amazon FBA, but if you lot can handle the listing office, shipping will exist a breeze.

And depending on your product, y'all may have a few more fields to fill in. Just by now, all of your basic info should be expert to get.

Continue plugging away! You lot've got sales waiting!

Alright yous finished reading. At present that you've set upward your product listing, your adjacent stride is to focus on getting product reviews. One of the best ways to get product reviews is to simply ask your customers. Use Salesbacker to automate the process of asking for reviews (takes less than 7 minutes to get up and running). Click here to offset for free.